Hartberg, the Austrian football club, has unveiled a new kit that holds the record for most sponsors with 23 logos and sponsors. The kit is a mosaic of various logos and sponsors. The text #1 SPERMBOOSTER on the front is particularly striking. The kit is a result of the continuous and inevitable simplification of the design of the shirt. The first logo, one step lower, dates back to 2017. On archived photos, you can count 13 logos on the shirt, which were produced by Jako at the time. A number that rose to 18 in the 2021/22 season, 19 last year and 23 in the upcoming season. In addition to the already mentioned #1 SPERMBOOSTER, the shirt also shows logos of local small and medium-sized enterprises and some multinational companies such as Admiral, which is also the title sponsor of the Bundesliga, and Thai Coco. The costs of these advertisements, differentiated by placement and size, are estimated to be several tens of thousands of euros. With a seemingly simple logic: the more, the better. And that's not too far from the truth. In recent years, these mosaic kits have brought Hartberg a boost in international attention.